Why good storytelling helps you design great products

Find out more at http://gigaom.com/2013/04/14/why-good-storytelling-helps-you-design-great-products/#!

Winning was “definitely all-agency-toast-worthy.”

HOW + PRINT DESIGN COMPETITIONS

"It means others see the value in what we do." -Bruce Edwards, FAME We asked 2013 Best of Show winner Bruce Edwards, Chief Creative Officer of FAME, what winning the HOW International Design Awards meant to him. Here's what he said: "We like the recognition, but for us, it's bigger than that. It's about inspiring others. We're proud of the work we're doing, and want to be featured in publications like HOW—the ones that go "missing" around design offices everywhere. It means others see the value in what we do. It's a compliment.   "Winning HOW Best of Show was a big deal for us—definitely all-agency-toast-worthy. But it also gave us something fun to share with clients and prospects. Working with an award-winning agency makes them look smart too." Enter by midnight, September 16, for a chance at major creative props, a 2-page spread in HOW, and a trip to HOW Design Live 2014. HOW sees the value in what you do. And we want to share it with the world.

10 PARADOXICAL TRAITS OF CREATIVE PEOPLE

You might want to take a look at this article http://www.fastcompany.com/3016689/leadership-now/10-paradoxical-traits-of-creative-people#!

Fwd: Psychology of Color

Adobe (@Adobe) 7/25/13 9:00 AM Color theory is important for your #design. Check out this 'Psychology of Color' #infographic for inspiration: http://t.co/TLYS4IxoWT

See you in HOW’s 2014 Design Annual?

DESIGN COMPETITIONS FROM HOW + PRINT Is this your year to win a 2-page spread in HOW Magazine? Enter the HOW International Design Awards and you could win international recognition and prizes including: A 2-page spread in HOW's 2014 Design Annual Free airfare, hotel and registration for HOW Design Live 2014 in Boston And more! Is your design the best of the best? Submit your design—in 11 categories covering everything from packaging to signage to editorial work—and find out! Save $15 off each entry when you submit your work by the Early-Bird Deadline: August 15, 2013.

Freelance Proposals and Pricing

Freelance Proposals and Pricing

HOW NEWS July 8, 2013 DESIGN + INSPIRATION + BUSINESS

HOW DESIGN     EVENTS     COMPETITIONS     JOBS      ONLINE EDUCATION     SHOP     SUBSCRIBE

100% of You Have Done This One hundred percent is a bold prediction, but I am confident in my calculations. What is it that all of you have done? Freelance. Even if you work in a full-time job, you have been contacted and asked to assist in a project for a friend, associate or acquaintance. How can I be so sure? It's a matter of numbers. And, if you are an active freelancer, you need to ask yourself - 'Am I getting noticed?' Freelancers can be segmented into three categories: Full-Time Freelancers, Part-Time Freelancers and the Occasional Freelancer. Over the past five years, content production and design needs have escalated to the point that it would be difficult to name one business that has not had a need for the creative. Hundreds of businesses open daily. They need logos, websites, advertising, content, and more. Having done my share of freelance work as an "Occasional Freelancer," I can offer a few suggestions for those of you just getting your feet wet. 1. Never work with someone that says, "I don't have a lot of money, but..." Trust me. 2. Charge a flat fee for some projects . This just means that you should value the work that you do. A logo, for instance, might take just two to three hours to create. If you charge $50 an hour, that's $150 and perhaps the most important investment a company can make. Value it for what it is, not the time it takes to create it. Some of us work faster than others, but it doesn't change the worth of that logo. As the foundation of a business, my suggestion is to start at $750 as a flat fee. 3. Keep learning. The winners in today's technology-driven world are you - designers, creatives, artists, illustrators. Understand your own significance and continue to add skills and knowledge to your personal tool kit. It will not only make you vital, you will enjoy it! 4. Your sanity is more important than money. Don't overpromise, overschedule or overengage clients that are unsure of what they want. 5. Sometimes you have to ruin your magnificent creation because your client wants to "help" with  designs or content. Let it go and move on. Yes you created it, but you don't own it. Tips On Freelancing Negotiating a price for your brilliant creations is not always easy. The best way to start is to know how others are doing it.  Pricing, Proposals and Positioning for Freelancers is a download from the pages of HOW Magazine that can provide you with information about creating proposals, developing positioning strategies and setting prices. Most importantly, this digital download provides a step-by-step guide to what your project proposals should include suggested by freelance veterans who have learned from their own miscalculations. MORE Who are you? What do you do? What are you selling? Why do I need it? Social media has made the need for crafting a personal brand crucial. Your Facebook, Twitter, Linkedin all ask for bio information and personal interests. Even if you aren't planning a freelance career, you need to ensure your personal brand is formed now. It's no surprise that businesses are beginning to scour social media platforms for potential new hires. Make sure you are communicating a positive self-image that any company would be proud to employ. Robin Landa's Build Your Own Brand suggests 80 prompts and exercises to develop your brand presence, visual identity and your personal elevator pitch. It's a great book for understanding how to craft your message effectively. Learn more. KATHY SCOTT Online Editor HOW Design Upcoming Tutorials Supercharge Your In-House Team with Ed Roberts July 24th 2pm Eastern Register Today! Design iPad Apps from InDesign CC - without writing code - With Adobe Digital Publishing Suite July 9th 2pm Eastern Register Today! Resources for Designers

NEW Freelancing resource from the editors at HOW Buy Now Pricing, Proposals and Positioning for Freelancers You'll Love This Download If: You are quickly learning freelancing is easier said than done You feel like you should be charging more but don't want to scare off prospective clients You aren't sure when to bite the bullet and when to stand up for your design In this download from HOW Magazine, freelancers-those new to the game and old pros alike-will benefit from expert advice on constructing proposals, determining positioning and setting prices. If you've ever wondered how to better manage your money for profitability or which potential clients are just jerking you around, this download is for you. Plus, 2012 salary trends give insights into how much others in the industry are making, information on what influence you have over the course of a project (and what you are powerless to weigh in on), and advice on composing the perfect proposal and contract. Inside Pricing, Proposals and Positioning for Freelancers You'll Find: A detailed plan for avoiding time-wasters and snagging clients who will pay A step-by-step guide to what your project proposals should include Your Price: $19.99

Make Your Mark with HOW’s Logo Design Awards

DESIGN COMPETITIONS FROM HOW + PRINT   DEADLINE: AUGUST 1, 2013 A good logo is an elegant exercise in branding, design and even psychology—why wouldn't we want to celebrate the best? Submit the logo work you've done for yourself, your clients—or even an imaginary company—to the HOW Logo Design Awards. If you win, you'll see your work featured in HOW magazine's "Behind the Design" column and in HOWdesign.com's Winner's Gallery. And you'll receive a prize package containing design books from MyDesignShop.com, a one-year membership to Design TV and more!

Design iPad apps without writing code | Free Webinar July 9th

Free Webinar
For chevychevers@yahoo.com

Design iPad Apps from InDesign CC - without writing code - with Digital Publishing Suite, Single Edition With Rufus Deuchler When: Tuesday, July 9, 2013 2:00-3:00 PM Eastern Adobe Digital Publishing Suite, Single Edition, provides designers with an intuitive way to create engaging, interactive iPad apps without writing code - directly from InDesign! Plus, Creative Cloud members can now submit an unlimited number of iPad apps to the Apple App Store as part of their membership while also getting access to all the creative tools they need. In this session, Rufus Deuchler, Design Evangelist at Adobe, will show you everything you need to know to design and prepare an iPad app for submission to the Apple App Store - without writing code! If you are familiar with InDesign, you have all the skills required to design an iPad app! Design your app: Understand the difference between a single-issue and multi-issue app. Install DPS Desktop Tools and take a tour of how to use these tools to design iPad app Use InDesign to design your iPad app layout Use InDesign to add interactivity Add interactive HTML such as Google maps or animations created in Adobe Edge Preview your content quickly and easily - including interactivity - directly on a connected iPad or on your desktop for rapid testing Build your app: Move directly from InDesign to the DPS App Builder to prepare the final file that you can then submit to the Apple App Store Register Now FREE Webinar sponsored by Adobe Systems One-Click Unsubscribe | Manage Subscriptions | Update Profile | Forward to a Friend

Are You Coming Down with Creativism?

Creativism is Catching

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HOW NEWS May 23, 2013 DESIGN + INSPIRATION + BUSINESS

HOW DESIGN     EVENTS     COMPETITIONS     JOBS      ONLINE EDUCATION     SHOP     SUBSCRIBE

We Get You There is something about human nature that keeps us searching and daydreaming about possibilities and missed opportunities. One of the best things about working with the design community is the knowledge in knowing that a career in this industry is achieved only through talent, hard work, sacrifice and dogged determination. But the creative individual is a dreamer, not always satisfied with their work or their position. There is always a need to be more, to do more. I call this phenomenon "Creativism." How do you know if you have it? Do you browse job boards at least twice a week? Do you look at ads and think of ways you could have done better? Do you find fulfillment only when you're working on three or four projects at a time? Are you attending HOW Design Live? Yes, if you're attending HOW Design Live, you have Creativism. The first hint is your interest in a conference that is five days long, has more than 100 different ways to extend your skills,  is made up of four distinctive conferences, and is hosting iconic graphic designers, identity creators and branders, many of whom have changed the world or expanded the role of design in the marketplace. Those individuals with Creativism won't settle for learning about their own craft, they want to look for ways to do more, a true reflection of the goal of How Design Live. If you haven't registered for it, you still have time. Invest in your possibilities. The Graphic Designer's Career Resource Pack Design touches every single area of business today. With so much opportunity, staying focused on you is even more important than ever before. Organize your life's work with the Graphic Designer's Career Resource Pack now available at MyDesignShop.com, HOW's official online store. Included in the pack are popular career products: HOW Designer' Career Guide, HOW Getting the Salary You Deserve and Planning Your Design Career, all immediately downloadable with purchase; 8 Critical Ingredients for a Success Graphic Design Career OnDemand Tutorial; and 50 Ways to (Almost) Get Fired, an MP3 presentation by Andy Epstein. To take advantage of this learning opportunity at 76% off the retail price, visit MyDesignShop.com today. Invest in your future.  KATHY SCOTT Online Editor HOW Design Upcoming Tutorial How to Effectively Integrate Social Media with your Website with Paul Boag May 29th 1pm Eastern Just $19.99! Register Today! Resources for Designers

The keys to an enjoyable and successful career! ORDER NOW Reg. $167.97 Your Price: $39.99 You Save: 76% ORDER NOW Graphic Designer's Career Resource Pack Whether you're just starting out or have been in the design field for a while, it's essential for you to nurture your career. The editors at HOW have assembled this collection of career resources designed to assist you in many aspects of your career...from advice on career choices and finding focus at work to learning how best to present your work and establish good working relationships with all of your co-workers, this is one resource pack you'll be referring to again and again! Here's what you'll find in this new collection: HOW Designer's Career Guide Planning Your Career OnDemand DesignCast 8 Critical Ingredients for a Successful Graphic Design Career OnDemand Tutorial 50 Ways to (Almost) Get Fired presented by Andy Epstein (mp3) HOW's Getting the Salary You Deserve A total retail value of $167.97, yours for just $39.99, but only for a limited time. Don't miss this week's BIG Pantone sale - Save 25% Save 25% on all Pantone sets at MyDesignShop.  Just use coupon code PANTONE25 at checkout to cash in on our biggest coupon ever!  Plus, there's free shipping to U.S. addresses on all Pantone orders.  But hurry, this incredible sale ends Friday, May 24, 2013 at 11:59pm MST.  SHOP NOW »

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